Podcasts are more popular than ever. They’ve captured the world’s attention, commutes, workouts, ears, and news feeds. In fact, 32% of Americans listen to podcasts at least once a month (Edison Research).
Unlike social or traditional media, listeners can’t skip the ads in their podcasts. 69% of podcast listeners agreed that podcast ads made them aware of new products and services. According to Business Insider, 55% of podcast listeners pay attention to podcast ads, which is 10% more than those who pay attention to ads on the radio.
We’re a part of the KeystoneDigital.TV network and powered by Crimson Planet Media, a digital marketing agency that specializes in cost-effective content marketing across podcasts, social media, websites, and digital platforms. Unlike print and traditional advertising, we can tell you exactly is listening to get your brand in front of the right audience.